BILLBOARDS

Standardized large format advertising displays intended for viewing from extended distances, generally more than 50 feet.

Billboards

Bulletins are the largest and among the most impactful standard-sized out of home media formats. Located primarily on major roads, they attract high-density consumer exposure (mostly to vehicular traffic, but often to pedestrians). Bulletins afford heightened visibility due not only to their size, but also because they allow creative “customizing” through extensions and embellishments.

Digital Billboards

Digital billboards offer static messages that rotate every few seconds with typically six to eight advertisers sharing the same location. Ad messages change every six to eight seconds. Digital billboards are a flexible format. Advertising messages can be changed weekly, daily or even hourly. Creative strategies can tell a story or communicate numerous details using multiple design layouts.

Junior Posters/Unipols

Junior posters are located mainly in urban neighborhoods and on smaller roads. They are viewed by automobile traffic and pedestrians. Positioned just above eye level, they are either free-standing units or mounted on the sides of buildings. In some markets, select panels are mounted vertically. Junior posters are often used for their proximity to retail outlets where they can stimulate sales. They are occasionally available in areas where the larger format posters or bulletins may not be abundant. Junior posters are appropriate for short-term seasonal and regional campaigns, and product introductions. They are also used to target ethnic markets in major urban areas due to their distribution. They support targeting and media diversity and offer lower cost per thousand impressions.

Spectaculars

Spectaculars are large and elaborate, non-standard structures custom-designed to gain maximum attention through such eye-catching special effects as: neon tubing, fiber optics, backlit panels, hydraulic movement, video screens, message centers, three-dimensional sculpted features, incandescent lamps, strobes, transparencies, and various digital graphics. Spectaculars are created by special design teams and erected at locations of mass consumer exposure, such as New York’s Times Square or Los Angeles’ Sunset Strip, Super Malls and Other such places. They are also used in areas where there is visibility to several major highways at the same time, such as expressways in major downtown areas.

Wall Murals/Wall Wraps

Wall murals are advertisements painted directly on building surfaces or printed on pressure-sensitive vinyl and attached to walls. Not all walls accommodate vinyl. Wall murals accommodate a wide variety of unusual creative sizes and shapes and have high exposure and visibility to vehicular and pedestrian traffic. Located on major freeways and highways, on commuter and tourist routes, and in downtown business districts, wall murals are custom-designed for long-term exposure.