ALTERNATIVES

Alternative is just about anything you could imagine. New products are constantly being developed. Here is just a sample of what's available:

Shopping Malls

Shopping mall displays are located at entrances, anchor stores, escalators, food courts, and other high traffic areas in a mall as kiosks, wall-mounted, and free-standing displays. Many are two, three, or four-sided units that can contain store directories and are backlit for added visibility. Some copy rotates to provide eye-catching movement. Programmable video and digital displays are available in some markets.
Murals are also available in selected malls. Used to reach shoppers with spending on their minds and for branding. Advertisers include national and regional accounts as well as companies whose products or services are sold in the mall.

Arena & Stadium Advertising

Digital billboards offer static messages that rotate every few seconds with typically six to eight advertisers sharing the same location. Ad messages change every six to eight seconds. Digital billboards are a flexible format. Advertising messages can be changed weekly, daily or even hourly. Creative strategies can tell a story or communicate numerous details using multiple design layouts.

Junior Posters/Unipols

Use to reach a captive audience with guaranteed circulation and demographics, excellent visibility and size impressions, plus the possibility.

Cinema

Cinema delivers advertisers a targeted marketing opportunity in a unique environment with an attentive audience, with multiple consumer touchpoints, and the flexibility for entertaining pre-shows or lobby displays. The cinema audience is unique in that it is attentive, engaged, and comprised of young, affluent, and well educated consumers who aren’t distracted by telephones, remote-control devices, electronic media, or many other daily tasks. Cinema viewers are a captive audience.

Airborne

Airborne displays are large-format advertising panels in various shapes and sizes towed by aircraft over areas of concentrated population. Skywriting also falls into this category. Used to reach large audiences at sports events, beaches, resorts, and other high consumer congregation areas to advertise products and services; introductions; retail or sports events, motion pictures, concerts, theme parks, and so forth. These colorful, attention-getting displays are often employed in conjunction with other media programs.

Blimps & Custom Inflatables

Blimps are lighter-than-air crafts that carry sponsor messages over major metropolitan or resort areas. Inflatables are custom-designed balloons, usually taking the shape of a product or character in larger-than-life size. Some are affixed to bulletins, others are freestanding units placed at special events. Blimps are usually part of a corporate image or public relations program to deliver advertising messages to millions at sports venues or other events. Added exposure is afforded by television coverage of events. Combines both media and promotional values.

Place Based Digital Networks

A broad category, this section provides information on some common formats. These indoor and some out of home video screens are often internet-enabled, seen in major markets throughout the United States as well as internationally, and provide entertainment, news, weather, sports, and targeted advertising to consumers — while they wait in line or in elevators, check-out counters, coffee shops, lobby shops, convenience stores, supermarkets, gas pumps, and transit hubs. The screens can often be updated instantly and targeted precisely to desired demographic audiences. National and regional advertisers use video screens to build brand awareness and reinforce existing advertising campaigns to targeted and mass audiences.

Projection

Projection media presents enormous displays outdoors or inside commercial venues. Projection requires no physical structure or production other than the static artwork or video content. It is ideal for reaching large groups that congregate in entertainment or shopping areas. Theoretically, any surface can accommodate projection media. Used to reach broad audiences. Employed by local as well as national advertisers.