TRANSITS

Advertising displays affixed to moving vehicles or positioned in the common areas of transit stations, terminals and airports.

Airports

Airport advertising is available in a variety of formats. Interior displays can be freestanding or affixed to terminal walls, windows, columns, ceilings, or floors.
They are located throughout terminals in arrival and departure areas, ticketing areas, baggage claim, gate-hold rooms, concourses, retail shops, and VIP lounges. The majority of interior airport displays are backlit. Exterior displays are available along airport/terminal roadways as billboards, spectaculars, or overhead signs.

Buses – Exterior

Exterior bus posters afford mass audience exposure as buses travel set routes through markets. Frequency develops from repeated exposures due to buses following the same routes. Used to reach pedestrians and vehicular traffic in metropolitan areas during daylight and, in some cases, nighttime hours.

Mobile Billboards

Mobile billboard (truck-mounted) displays are poster panels affixed to aerodynamically-designed vehicles (generally poster size). Specifically outfitted mobile units with electronic or video screen displays are available. Routes can be set by advertisers. Used to reach motorists and pedestrians in virtually any locale in metropolitan markets. Mobility enables exposure at any time or place the advertiser may choose. Used as part of a major media mix for national exposure, event marketing (conventions, concerts, sports, special sales/introductions), and as vehicles for sample distribution at stores or other locales.

Rail Systems and Subways

Subways and rapid transit systems offer a variety of advertising opportunities. They include printed and backlit posters on platforms and walkways, entrance displays, station clocks, and special in-car signageUsed to reach commuters in major markets. High frequency due to daily passenger use. Some displays, such as urban panels, have exposure to street traffic as well. Subways and rapid transit rail displays can be employed for their targetability and used in conjunction with other out of home formats.

Taxicabs

Taxi advertising is a medium with high levels of recall, reaching a local, business, and tourist audience en route to and from airports, hotels, convention centers, sporting events, shopping centers and restaurants.
Displays are printed on panels affixed either to the roof or trunk of taxicabs. Roof units are double-sided and backlit. Trunk units are printed panels set in frames. Interior displays, header panels, and full units on the back of the partition separating the driver from the passengers are also available in some markets.
Fully wrapped taxis are becoming a popular media variation. Wrapped taxis use the same production techniques as fully-wrapped buses. Some taxis offer digital displays on the roof or video screen advertising inside the passenger compartment.